Privacy Policy

1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice about the Responsible Party” in this privacy policy.

How do we collect your data?

Your data is collected firstly by you providing it to us. This can be, for example, data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient, and purpose of your stored personal data at any time free of charge. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of processing your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

For this and other questions on the subject of data protection, you can contact us at any time.

Analytics and Third-Party Tools

When you visit this website, your surfing behavior can be statistically evaluated. This happens primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the host(s). This can include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.

The external hosting takes place for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR). If corresponding consent was requested, processing is carried out exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information in the user's terminal equipment (e.g. device fingerprinting) in terms of the TTDSG. The consent can be revoked at any time.

Our hosting provider will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding these data.

We use the following hoster:
1&1 AG, Elgendorfer Str. 57, 56410 Montabaur

Order Processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that this service provider only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the statutory data protection regulations as well as this privacy policy.

If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data from access by third parties is not possible.

Note on the Responsible Body

The responsible body for data processing on this website is:

liop license optimisation GmbH
Leopoldstraße 2-8
32051 Herford

Phone: +49 (0) 5221 872 9620
Email: office@liop.com

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage Duration

Unless a more specific storage duration has been stated within this privacy policy, your personal data will remain with us until the purpose for the data processing ceases to apply. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, your data will be deleted after these grounds no longer apply.

General Information on the Legal Basis for Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR or Art. 9 (2) lit. a GDPR if special data categories according to Art. 9 (1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing additionally takes place on the basis of Art. 49 (1) lit. a GDPR. If you have consented to the storage of cookies or access to information in your terminal device (e.g., via device fingerprinting), data processing additionally takes place on the basis of § 25 (1) TTDSG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if this is necessary for the fulfillment of a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The specific legal bases that apply in each individual case are provided in the following paragraphs of this privacy policy.

Notice on data transfer to the USA and other third countries

We use tools from companies based in the USA or other data protection non-secure third countries. When these tools are active, your personal data can be transferred to these third countries and processed there. Please note that these countries do not guarantee a level of data protection comparable to that of the EU. For example, US companies are required to release personal data to security authorities without the opportunity for you as the data subject to take legal action against this. It therefore cannot be ruled out that US authorities (e.g., intelligence services) might process, analyze, and permanently store your data located on US servers for monitoring purposes. We have no control over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, deletion and rectification

You have the right at any time within the framework of the applicable legal provisions to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection under Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from being stored – may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the site expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data collection on this website

Cookies

Our internet pages use so-called "cookies." Cookies are small data packets and do not cause any damage to your end device. They are either temporarily stored for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them yourself or an automatic deletion is carried out by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies required for carrying out the electronic communication process, providing certain functionalities requested by you (e.g., for the shopping cart function), or optimizing the website (e.g., cookies to measure the web audience) (necessary cookies), are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and similar recognition technologies was requested, processing will only take place based on this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent can be revoked at any time.

You can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases, or generally as well as activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - for this, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry via Email, Phone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.

The data you sent us via contact requests will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

 Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter Hubspot CRM).

Hubspot CRM enables us to manage, among other things, existing and potential customers and customer contacts. With the help of Hubspot CRM, we are able to record, sort, and analyze customer interactions via email, social media, or telephone across various channels. The personal data collected in this way can be evaluated and used for communication with potential customers or for marketing measures (e.g., newsletter mailings). With Hubspot CRM, we are also able to record and analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If a corresponding consent was requested, the processing is carried out exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the end user's device (e.g., device fingerprinting) in accordance with the TTDSG. Consent can be revoked at any time.

For details, please refer to Hubspot's privacy policy: https://legal.hubspot.com/privacy-policy.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.hubspot.com/data-privacy/privacy-shield.

Order Processing

We have entered into a contract for order processing (AVV) to use the above service. This is a data protection contract required by law, which ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Registration on this website

You can register on this website to use additional functions on the site. The data entered for this purpose will only be used for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as to the scope of offers or for technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is based on the purpose of carrying out the usage relationship established by the registration and, if applicable, for the initiation of further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will be deleted afterwards. Statutory retention periods remain unaffected.

5. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to incorporate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is only used for the management and deployment of the tools integrated through it. However, Google Tag Manager does capture your IP address, which can also be transmitted to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on their website. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, provided that the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. These data are assigned to the user's respective end device. A User ID assignment does not take place.

Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics. Google Analytics also uses various modeling approaches to complement the recorded data sets and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information on how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Order Processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to play advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played based on the user data available at Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by analyzing, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific audiences in order to show them interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising audiences created with Google Ads Remarketing can be linked to Google's cross-device functions. This way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on any of your other devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=en.

6. Plugins and Tools

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google's servers does not occur.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=en.

7. eCommerce and Payment Providers

Processing Customer and Contract Data

We collect, process, and use personal customer and contract data for the establishment, content arrangement, and amendment of our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The customer data collected will be deleted after the completion of the order or termination of the business relationship and the expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.